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Why You Need a Privacy Policy for Your Website

A privacy policy is a legal document that outlines how your business collects, uses, and protects personal information from users of your website.

Having a privacy policy on your business’ website is important for several reasons:

1.      YOU NEED TO MAKE SURE YOU’RE COMPLYING WITH DATA PRIVACY LAWS.

One of the most important reasons you need a privacy policy is many countries and states require you to disclose your privacy and data collection practices to your website users and customers.

Two of the main laws you need to comply with are the European Union’s General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”).

Even if you don’t market to places where these laws are in effect, because the internet is worldwide, it’s more than likely that someone who has the protection of these strict data protection laws is giving you their personal information, so you’ll need to comply with them.

At the absolute minimum, a privacy policy should inform your users of:

·         What data you collect;

·         How you collect it;

·         Why you collect it;

·         How you store it;

·         Their rights under the GDPR and CCPA; and

·         How they can contact your company about their personal information.

Additionally, your privacy policy should be clear and easy to understand so your users can clearly articulate how their information is being collected, used, and stored.

2.      IT BUILDS TRUST WITH YOUR USERS.

Having a clear and transparent privacy policy can help to build trust with your customers. It shows you take their privacy seriously and that you care about protecting their personal information.

3.      IT WILL HELP YOU AVOID LEGAL DISPUTES.

Without a privacy policy, you run the risk of legal disputes over how your company handles users’ personal information. A privacy policy can help to limit your liability by outlining your practices and procedures for protecting personal information.

4.      IT CAN HELP YOU AVOID DATA BREACHES.

A privacy policy can help you identify and respond to data breaches by outlining how you prevent them and how you’ll respond to them ahead of time.

5.     IT CAN HELP ENHANCE YOUR BRAND REPUTATION.

A well-written privacy policy can enhance your brand reputation by showing that you care about the security and privacy of your customers' data.

Having a privacy policy for your company’s website is crucial to  make sure you’re complying with laws, building trust with customers, avoiding legal disputes, identifying data breaches, and enhancing your brand reputation.

It's always a good idea to speak with a lawyer to help ensure your privacy policy complies with the relevant laws and regulations, and to review and update your policy regularly to make sure it accurately reflects how your business handles users’ data. We’re happy to help. Book a call here.

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What to Watch Out for When Signing Another Company’s Contract

When you’re signing someone else’s contract, you need to really understand what you’re agreeing to. Otherwise, you could be signing important rights away.

Here’s a list of provisions to look out for when signing another company’s contract. 

1.    TERMS AND CONDITIONS: 

In general, you need to take a close look at the contract’s terms and make sure they're crystal clear and tailored to your business’ needs and goals, as well as the agreement between the parties. 

2.    CONTRACT LENGTH: 

Know how long the contract will last, and make sure you're not locked in for longer than needed.

3.    SCOPE OF WORK: 

Make sure whatever deliverables are being provided and the timeline are as specifically spelled out as possible.

4.   PAYMENT TERMS: 

Check the payment terms to make sure they're fair and match up with your business' cash flow. Make sure they’re specific as well so each party knows who’s paying, how, and when. Also watch out for any automatic discounts or added fees. 

5.   LIMITATION OF LIABILITY AND INDEMNITY PROVISIONS: 

Make sure you’re fully aware of your liability and indemnification obligations, and if you’re taking on too much risk, negotiate those terms to be more clear. More on limitation of liability and indemnity clauses here

6.   TERMINATION PROVISIONS: 

Make sure the termination provisions allow you to end the contract if needed, and make sure the terms are fair. These tend to be one-sided, so make sure if the other party can get out of the contract, you can as well. 

7.    GOVERNING LAW AND JURISIDICTION: 

Know the laws and jurisdiction of the contract to ensure it's enforceable and follows regulations.

8.    INTELLECTUAL PROPERTY RIGHTS: 

Look out for the intellectual property clauses. Make sure you really understand the intellectual property provisions to ensure you're not giving away any valuable rights.

9.     DISPUTE RESOLUTION:

Check the dispute resolution terms to make sure they're fair and align with your business goals.

10. ONE-SIDED CONTRACT PROVISIONS:

Also, make sure to look out for anything that’s one-sided. Usually, one-sided contract provisions should be negotiated so they’re fair for both parties.

Remember, it's always smart to have a lawyer review the contract to make sure it's compliant with applicable laws, fair to all parties involved, and tailored to your company’s specific needs.

If you ever have any questions about contracts in your business, we’re happy to help. Book a call here.

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What Are Limitation of Liability, Indemnity, and Hold Harmless Clauses?

To protect your business from avoidable losses, liabilities, and risk, you need to understand limitation of liability, indemnity, and hold harmless provisions.

The way these terms are written is crucial to the protections the contract provides and the amount of risk your company takes on.

1.     LIMITATION OF LIABILITY CLAUSES.

Limitation of liability clauses are used to limit the amount of money a business can be held responsible for if something goes wrong. These clauses can help protect businesses from claims of negligence or breach of contract, but if the protections are written too broadly, courts can find them unenforceable.

2.     INDEMNITY CLAUSES.

Indemnity clauses require one party to provide financial protection to the other party against any losses or damages when certain things happen.

For example, if two parties contract for design services, the parties might include an indemnity provision in the contract that promises the design company will cover any costs and legal fees if the designer uses someone else's design without permission and the original designer sues the client. This way, the client is protected from having to pay for legal fees or damages, and the design company takes responsibility for any mistakes.

3.     HOLD HARMLESS PROVISIONS.

Lastly, hold harmless provisions are used to protect a party from liability. They can either protect the party from liability for the actions of another party, protect the party from liability for damages related to certain risks, or they can be broader and restrict a party from suing the other party altogether.

For example, let’s say you hire a company to provide copywriting services for your website, and they make a mistake on your site. If your company is sued for damages caused by their mistake, and you agreed to hold the copyrighting company harmless for its mistakes, you generally wouldn’t be able to sue them because you agreed to hold them harmless.

All of these provisions should be clearly spelled out in your contracts and understood by all parties involved.  If you don’t understand all these terms, your business may be agreeing to take on more risk than it needs to.

Just as limitation of liability, indemnity, and hold harmless provisions can be unfavorable for your company, they also can be written in a way that’s favorable for your company and fair for all parties.

This is why it’s important to speak with an attorney who can help you come up with limitation of liability, indemnity, and hold harmless terms that are fair and in line with the goals of your agreements.

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Why Your Company Needs a Well-Managed Trademark Portfolio

Trademarks are so important in building and protecting your brand. You can trademark anything that identifies your company as the source of your goods and services, like brand names, product names, course names, slogans, and logos.

A trademark portfolio is a collection of trademarks, so it would include anything thing from your brand name to your slogan. A strong trademark portfolio is a great business asset that also protects your brand.

Here’s Why Your Company Needs a Well-Managed Trademark Portfolio:

  1. TRADEMARKS HELP YOUR COMPANY STAND OUT FROM THE CROWD.

    Trademarks set businesses apart and help customers remember brands. Customers want to know the products and services they’re purchasing are genuine and authentic, and a strong trademark portfolio gives them that.

  2. REGISTERED TRADEMARKS PREVENT COPYCATS.

    Trademarks also provide strong legal protection against any copycats and allow you to sue them and recover money for using your hard-earned goodwill.

  3. REGISTERED TRADEMARKS PROTECT YOUR BRAND.

    With an up-to-date trademark portfolio, you can ensure that any new products or services your company develops are properly protected and can’t be copied by competitors.

  4. TRADEMARKS CAN BE A SOURCE OF REVENUE.

    You can license or sell your trademarks, which can be a great source of additional revenue for your company. Your trademarks also add value to your company, so if you ever decide to sell or merge with another company, a well-managed trademark portfolio will help you get the most bang for your buck.

Not sure where to start with your trademark portfolio?

We can help you register and manage your trademark portfolio, protect your brand, and come up with a plan to deal with and prevent costly litigation in the future. Book a call to discuss how we can best help your company.

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How to Mitigate Legal Risk in Your Business

Mitigating legal risk in your company is one of the most important ways to safeguard your business.

The best way to mitigate these risks is to identify potential legal issues, take steps to prevent them from occurring, and have a plan in place to address them if they do.

That way, if any type of legal dispute comes up, you know exactly what to do and can contain the damage. This will save your company so much time, energy, and money.

Here are some of the ways you can mitigate legal risk in your company:

1.     CONTRACT MANAGEMENT.

One of the most effective ways to mitigate legal risk is through good contract management. Make sure you have someone reviewing, drafting, and negotiating your contracts to make sure they’re fair, easy to understand, and comply with all relevant laws. Also, make sure someone is regularly reviewing and updating your existing contracts to keep them current.

2.     UNDERSTANDING YOUR LEGAL OBLIGATIONS.

It’s also important to have a good understanding of the legal responsibilities of your business so you can make sure you’re compliant with all relevant laws. Any time you do something new in your business, you should be consulting with an attorney to make sure you’re doing everything you need to do legally to protect your company.

3.   INTELLECTUAL PROPERTY.

Another important step in mitigating legal risks is protecting your company's intellectual property. This includes registering your trademarks for your company's name, logos, and products, as well as taking steps to prevent others from using them without permission.

It also includes making sure you register your copyrights and that you have a plan in place for addressing any infringement claims that could come up. Your intellectual property can also be a great asset and source of additional income for your company.

4.     PLAN FOR DEALING WITH DISPUTES.

You also need to have a plan for addressing any legal disputes. This may include working with an experienced attorney to develop a strategy for resolving disputes, as well as determining if there are any proper alternative dispute resolution methods you can use, like mediation and arbitration, which are usually more cost-effective and less time-consuming than going to court.

5.    INSURANCE COVERAGE.

Good insurance coverage is also a must for mitigating your business' risk. Generally, good business insurance will help reduce the burden of legal disputes by paying for certain attorneys’ fees, costs, and judgments, and it will provide you with defense counsel for covered losses.

These are just a few of the ways you can mitigate legal risk in your company. An experienced attorney can help you develop a risk mitigation plan that works best for your company.

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