Why Your Company Needs a Well-Managed Trademark Portfolio
Trademarks are so important in building and protecting your brand. You can trademark anything that identifies your company as the source of your goods and services, like brand names, product names, course names, slogans, and logos.
A trademark portfolio is a collection of trademarks, so it would include anything thing from your brand name to your slogan. A strong trademark portfolio is a great business asset that also protects your brand.
Here’s Why Your Company Needs a Well-Managed Trademark Portfolio:
TRADEMARKS HELP YOUR COMPANY STAND OUT FROM THE CROWD.
Trademarks set businesses apart and help customers remember brands. Customers want to know the products and services they’re purchasing are genuine and authentic, and a strong trademark portfolio gives them that.
REGISTERED TRADEMARKS PREVENT COPYCATS.
Trademarks also provide strong legal protection against any copycats and allow you to sue them and recover money for using your hard-earned goodwill.
REGISTERED TRADEMARKS PROTECT YOUR BRAND.
With an up-to-date trademark portfolio, you can ensure that any new products or services your company develops are properly protected and can’t be copied by competitors.
TRADEMARKS CAN BE A SOURCE OF REVENUE.
You can license or sell your trademarks, which can be a great source of additional revenue for your company. Your trademarks also add value to your company, so if you ever decide to sell or merge with another company, a well-managed trademark portfolio will help you get the most bang for your buck.
Not sure where to start with your trademark portfolio?
We can help you register and manage your trademark portfolio, protect your brand, and come up with a plan to deal with and prevent costly litigation in the future. Book a call to discuss how we can best help your company.
