Why Comprehensive Trademark Searches Are Essential

When you're building your brand, conducting a comprehensive trademark search is essential. But it's not as simple as looking up your mark on Google or TESS. You need to search federal and state databases, search engines, business records, and social media too.

Here are some reasons why comprehensive trademark searches are so important:

1.    YOU’LL AVOID INFRINGEMENT CLAIMS. 

You don't want to infringe on someone else's trademark and be sued for using their mark. A thorough search before filing your application will help you steer clear of existing trademarks and prevent you from having to defend yourself from infringement claims.

2.    YOU’LL PREVENT CONFUSION.

Your brand should stand out, not blend in. A thorough trademark search will help you avoid choosing a name that's already in use or too similar to other registered trademarks. This makes it easier for consumers to recognize and remember your brand. It also will help you identify whether your mark is available to trademark.

3.    YOU’LL SAVE TIME AND MONEY.

Conducting a thorough trademark search before filing your application will save you the hassle of having to start the process over and pay fees again if your application is denied.

4.    YOU’LL PROTECT YOUR BRAND. 

Your brand is important to you, and you want to protect it. By conducting a comprehensive trademark search, you'll ensure that your trademark is unique and distinctive.

A comprehensive trademark search is crucial to the success and protection of your brand. If you need help, we can help guide you through the process. Your brand will thank you!